I am now going to summarise the results of my target audience questionnaire, this will help me to make a successful product which appeals well to my target audience. A total of 15 people took my survey and I will look at the answers they gave for each question.
A total of 8 females and 7 males took my survey and the majority of them were aged between 15-18, this is good because this is my specific target audience. When the audience was asked whether they would prefer a traditional or a spoof horror film the responses came back as 13 wanting a traditional film and 2 for a spoof film. This indicates the audience would prefer to see a traditional horror film, however we have decided to go for a spoof horror film because we feel the responses came back in favour of a traditional film because they haven't seen many spoof horror films, so we have decided to try and show people a type of film they haven't seen before, we are hoping they will enjoy it and therefore look to watch more spoof horror films in the future.
I then went on too ask what the audience would like to see in the horror film, the possible answers were 'blood', 'gore, 'psychological damage', 'supernatural beings', 'taken from a true story', a 'mass killer' and 'other'. The most popular answer was 'taken from a story'. The other options all got similar results. From this question we have decided to do a spoof horror film of 'the blair with project', this fulfills the audiences desire and also we also look to incorporate other features from this question, for example some 'gore' along with 'blood'. I then asked whether the audience would like to see a gradual build up of horror through a film or horror all the way through the film, there was 9 responses for a gradual build up and 8 for horror all the way through, Because the responses were so close i will look to do a gradual build up due to that being the majority verdict.
The next question on my survey asked whether the audience would like to wait until the end of the film to find out who the killer in the film is or know who it is from the start, 8 people wanted to wait until the end and 7 wanted to know from the start. Again the responses were so close so i will look to go with the majority verdcit again. My next question asked the audience whether they would like a spoof horror film to be a spoof of an orginal film or a new idea for a spoof, there were 10 responses for a spoof of an orginal horror film and 5 for a new idea of a spoof, there is a clear majority for doing a spoof of a previous horror film, this has helped me decide that i should do a spoof horror film of the horror film 'the blaire witch project'.
I then asked whether the audience would like the spoof horror film to focus on the horror,comedy or both. There was 7 responses for both, 6 for comedy and 1 for horror. This shows that the majority verdict was to incorporate both aspects into the spoof horror film, this will try to be acheived in my film trailer. The penultament question was on the subject of film posters, it asked whether the audience would be attracted to a traditional horror film poster or a spoof horror film poster, 11 people said a traditional horrror film poster and 4 said a spoof poster, this suggests that they would be more attracted to the traditional poster but because I am doing a spoof horror film i will have to include certain aspects of a spoof horror film in it, although to appeal to my target audience I may have too make sure that the traditional horror film aspect of the poster outweighs that of the spoof horror film so the poster seems more appealing.
The final question asked whether the audience would want to watch a horror film filmed on a handheld camera (e.g. the blaire witch project). 8 people said yes to this question with 3 saying no and 4 saying maybe. This points to the fact that it could appeal to the majority of my target audience. This has helped me decide that all of my film trailer will be filmed on a handheld camera to try and make scenes seem more realistic and ultimately appeal further to my target audience.
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