Front Cover Analysis 2

The main feature of the magazine 'Flipside' is the film 'Avatar'. This is shown by the picture of the 'Avatar' character on the front cover covering two thirds of the side. The layout of the magazine is quite simple but still manages to advertise 'Avatar' along with other features at the same time. Firstly im going to focus on how 'Avatar' is advertised. Quite simply 'Avatar' is advertised succesfully due to the large picture of the character which is so much bigger than any other picture on the page. The blue theme to the 'Avatar' picture is also contrasted nicely against the white background of the strap line and masthead above which makes it stand out to the reader when they look at the front cover. As well as the picture there is also text which complements it, first of all it gives the page number of the article but below this there is text which is written in bold writing which reads "MEET THE NEW MOVIE STAR", 'Meet the new' is written in red font whilst the rest is in white, this is emphasising that part of the text even more, this is possibly to make the word 'new' stand out. This would help to push forward the fact to the audience that the film is new and the text above which reads "Has Avatar changed cinema forever?" poses a question to the reader which would entice them to read further on it to the article. The main 'Avatar' picture is also featured heavily in the hotspots of the principle of thirds sectors, this would further help to get the image and article catching the readers eye and therefore advertising it better. It is also featured in the route of the eye, the text is also in the route of the eye which would further help to advertise both the image and the text and ultimately, 'Avatar'.

The magazine front cover also manages to advertise other things apart from 'Avatar', An example of how they do this is shown with the little pictures just below the masthead, these advertise things such as the Olympics, new fashion and electronical equipment, the pictures are also accompanied by pieces of text displaying the page numbers and additional information, Each box of text is a different colour, this helps to contrast against firstly the picture it is associated with and also the picture of the 'Avatar' character below. Each one of these pictures is featured on the route of the eye, this signals the editors aim to not only fully advertise 'Avatar' but also to advertise somewhat smaller articles so their magazine has other things to offer to a wider target audience.