Poster Analysis 3

For my last poster analysis I will be analysing the film poster for 'White Noise'. This is quite a simplistic poster but in some ways has the same effects as a more complex poster. The main background in the poster is black but this is contrasted boldly with the blue fuzzy outline of a person on the left hand side of the screen, this image uses the convention which I have noticed in my last two analysises of not giving the audience the full image of what is being presented on the poster, therefore using the natural instinct of people being scared of the unknown to there advantage to evoke a sinister feeling to the audience. The title of the film is also in the blue fuzzy font which connotes a link between the image and the title suggesting the 'scary' main character is going to be the person in the image. The tag line is presented below the title, it reads 'The line seperating the living from the dead has been crossed'. This gives the idea to the audience that the film is going to feature supernatrual influnces which somehow influence reality. The use of the word 'dead' also would bring about a scared feeling in the audience. The poster does use the principle of thirds but not in the same way as other posters, for example not one thing is in the central hotspots, but instead the image and the film title are both featured in the hotspots, again emphasising the link between the two. So the use of principle of thirds does not go along with the conventions of other posters i have analysed. The route of the eye is used also, the first 'route' along the top of the page has nothing in it, but the one going diagonally down the page features both the scary image and the title. The final route which goes along the bottom only features the name of the company making the film, this reinforces to the audience who actually made the film and would have the desired effect of making the audience look for other films which the company have made, that is if they find this film enjoyable.