Friday, 29 October 2010

Internet Research Into target audiences of Horror Films

After reading through viewer reviews of the scary film paranormal activity 2 on Movie site IMDB.com, i found that the audience preffered to see horror films which didn't fit to a certain stereotype, for example one user wrote that they preffered to see imaginative attempts to scare the audience rather than the typical gore and blood scenes which they said didn't scare them that much. Another viewer described there dissapointment at the fact that this movie took to long to get going, so in our trailer we will look to make it action packed with lots of excitement to make sure it doesn't look at all boring to our target audience.

Because I have looked at the possibility of making a spoof horror film trailer I also looked at audience reviews for the horror spoof scary movie 3. In these reviews the general consensus was that the audience felt because they were actually missing out on all the typical aspects of a conventional horror film they felt they the film needed to maximise the comedy value in a horror spoof film. The audience reviews also gave me the indication that although they did want a lot of comedy in the spoof horror they also wanted aspects of a true horror film, for example the spoof horror still should include scenes which would scare you initially but also produce a sense of comedy after.

I will use these audience reviews as a guide to what to include in my horror film trailer. They have also given me an indication on whether I should create a traditional horror film trailer or a spoof horror trailer. This will need to be considered as I move on in to my planning for my trailer and I will look to make a final decision before proceeding into draft work. 

After publishing this post I have since decided to create a spoof horror film trailer, this decision was made due to my belief that spoof horror films can be just as successful as traditional horror films in attracting audiences.

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